With this guidebook, photographers understand how to make amazing, expert images whilst staying away from the common pitfalls of utilizing an on-camera flash. Methods for making use of easy accessories—such as bounce cards and diffusers as effectively as how to enhance a lighting scenario by enhancing it rather than overwhelming it—show photographers how to master this difficult element of portraiture. For wedding and environmental portrait photographers who should work in ever-altering lighting scenarios, executing these guidelines to evade flat, lifeless pictures with harsh shadows, washed-out skin tones, cavernous black backgrounds, and other unappealing visual characteristics results in not only much better photos, but happier customers and far more sales.